Hi Harmony Hustlers! I’m delighted to kick off this series for South Asian Heritage Month with the amazing Shabnam Younus-Jewell as our first guest.
You may or may not know that South Asian Heritage Month, runs from July 18 to August 17 every year. It is a time to celebrate and honour the vibrant culture, rich history, and amazing contributions of South Asian communities across the UK. With this in mind, I have interviewed a number of powerful voices from the South Asian Community to give you insights into their lives and their personal successes.
Shabnam Younus-Jewell has made a mark in journalism and broadcasting. Her journey is truly inspiring. She started her impressive career in journalism and now works as a BBC Sport Radio and TV Presenter, hosts the “Framed” Snooker podcast, plays on the World Women’s Snooker Tour, and serves as a Wellbeing Champion for BBC Sport.
Shabnam’s transition from news journalism to full-time sports broadcasting is remarkable. In this interview, Shabnam shares her early aspirations and how she turned her dreams into reality. She also discusses the incredible opportunities she’s had and offers her insights on diversity, representation, and mental health. Plus, she gives us a peek into her daily routine and offers some tips for anyone looking to follow in her footsteps.
Whether you’re passionate about sports, dreaming of a journalism career, or just in need of some inspiration, Shabnam’s story is sure to remind you of what’s possible when you follow your passion.
A. Journey Through Journalism and Sports
1. Can you start by telling us about when your interest in journalism and sports began, and what inspired you to pursue these fields as a career?
I’ve always had a creative streak, and English was my favourite subject in school, mostly because of my first love: reading. As I got older and started thinking about what I wanted to do, I knew I needed a career that would let my creativity shine. It was during my A-Levels, while taking Media Studies, that journalism first caught my eye—especially after trying my hand at the college radio station. I enjoyed broadcasting so much that I ended up doing work experience at our local station, Rock FM. The excitement of the newsroom was absolutely thrilling—walking in each day with no clue what stories you’d be covering, getting to chat with ordinary people who had extraordinary stories, sports stars, politicians, celebrities—you name it! It was this buzz that made me realize journalism was the perfect fit for me.
Shabnam Younus-Jewell has an impressive career in journalism. She now works as a BBC Sport Radio and TV Presenter, hosts the “Framed” Snooker podcast, plays on the World Women’s Snooker Tour, and serves as a Wellbeing Champion for BBC Sport.
I’ve had the chance to interview all sorts of people in some pretty bizarre situations. Like the time I interviewed Tony Blair when he was Prime Minister, and my recorder batteries died—I actually had to make him wait while someone dashed to the shop for more (thankfully, we use our phones now!). Or that time I chatted with David Hasselhoff—yes, “The Hoff” from Baywatch—while on a ride at Blackpool Pleasure Beach. There was also the time Ed Sheeran ran past us in the middle of an Easter Egg hunt around our office, or when I was sent to interview legendary football managers like Sir Alex Ferguson and Arsene Wenger. These are all incredible stories that I absolutely love to tell.
2. You’ve transitioned from news journalism to sports journalism and now specialise in snooker. What motivated these shifts in your career, and what led you to focus specifically on snooker?
That’s a really good question because I actually made the shift to sports journalism quite late in my career, transitioning full-time in 2017. I joined the BBC two years before that, working for Radio 5 Live and on regional TV for North West Tonight. During that time, I’d often spend my days off doing the odd sports bulletin shift on 5 Live, just because I genuinely enjoyed it. Sport had always been something that brought me joy, so it felt like a natural fit.
But the turning point for me came with the last major news story I covered at North West Tonight—the Manchester Arena bombing on May 22, 2017. That was, without a doubt, the hardest story I’ve ever worked on. Manchester is the city closest to my heart, being so near to where I’m from, Blackburn. The scale of the attack and the pain it caused to the victims and their families is something that will stay with me forever. I vividly remember working on a montage for the end of the program one night, featuring the victims’ names and photos, set to music. Driving home that night, I felt I’d done a good job, but I also felt incredibly sad that my creativity was being used for something so tragic. I couldn’t shake it off—it affected my sleep and made me realise that working in the news was no longer good for my mental well-being. Thankfully, a job in sports news opened up, and I got it.
Then, the following year, another dream came true. An opportunity to cover the World Snooker Championship came up, and I asked if I could be given a shot. Snooker was a sport I knew more about than most and had a deep love for—thanks to my dad, who’s a huge snooker fan.
I studied at Sheffield University, which is the home of the World Championship at the Crucible Theatre, so heading back to Sheffield in 2018 to report on the tournament for BBC radio stations felt like a full-circle moment. That year was one that I will never forget, especially because Welsh legend Mark Williams won and followed through on a bet he’d made with journalists earlier, to do his winning press conference naked. Fair play to him, he stuck to his word!
I’m incredibly grateful to my boss for giving me that initial chance to cover the World Snooker Championship because I’ve never looked back since. This year marked my seventh World Championship, and I’ve had the opportunity to appear on TV and start my snooker podcast, Framed—the BBC’s first snooker podcast—which is now approaching its 100th episode. It features players and other interesting people from the world of snooker which has allowed me to get to know so many people in this sport and vice versa. A couple of years ago, I even picked up my cue and started playing on the World Women’s Tour, which has been a challenging but amazing experience. So that’s how I ended up specialising in snooker, and I hope to be a part of the sport and its coverage for as long as I can.
I also want people to know that it’s never too late to change careers or take up something new. My shift from news to sports journalism later in life shows that you can always pivot and go after what truly fulfils you.
3. You’ve covered a range of major events, including Wimbledon, the Commonwealth Games, and a special Paralympics 2020 programme for the World Service. How do these experiences compare to your initial expectations of when you started your career? Did you ever imagine you’d be covering such a diverse range of events?
These experiences have surpassed even my wildest dreams from when I first began working in sports. I remember being asked early on at a training session about my top three bucket list sporting events. I mentioned a world snooker final at the Crucible, a Wimbledon men’s final, and a football World Cup final. Now, I still pinch myself that I’ve managed to check off two out of three.
I never imagined I’d be knowledgeable or capable enough to work in sports full-time. However, I’ve learned that if you’re a dedicated journalist who embraces continuous learning and growth, you can cover any subject. Research and preparation are crucial, and fortunately, I enjoy making notes with coloured pens and drawings which I sometimes share on social media and it’s great to see that people seem to enjoy them!
I love the variety of sporting events I cover – for instance, Wimbledon is very different from a multisport event like the Commonwealth Games, which is spread over so many different venues and you’ll never know which sport you might be working on.
I have worked hard and earned my opportunities but I also feel very fortunate and never take it for granted. Every time I find myself in an amazing place, I am thankful and take a moment to appreciate it, as you never know if and when you’ll do it again.
B. Diversity and Representation in Media
As a South Asian woman in sports, you bring a unique and inspiring perspective to a field where diversity in gender and ethnicity is still limited. It’s quite rare to see South Asian women making a mark in sports and sports media, so your success really stands out. With this in mind:
4. Growing up, did you feel fairly represented in the media?
Sadly the answer is no. Although admittedly, I never really thought about it when I was younger. It was only when I got older and things began to progress in terms of representation, that I noticed the lack of representation for me and my community growing up.
I rarely saw anyone who looked like me presenting the news or sports, or appearing in the TV programmes that I watched growing up.
Shabnam Younus-Jewell
Sir Trevor McDonald was the most important figure and a major source of inspiration for many black and Asian individuals interested in the media at the time. But beyond that, there were very few faces that reflected my own experiences.
“This year marked my seventh World Championship, and I’ve had the opportunity to appear on TV and start my snooker podcast, Framed—the BBC’s first snooker podcast—which is now approaching its 100th episode.”
One of my first Asian female role models was Ranvir Singh, who is a Lancashire girl just like me. When she became the main presenter on North West Tonight in 2007, it was incredible to see. I wanted to follow in her footsteps and now, very proudly, I too have North West Tonight on my CV.
5. How do you feel about the current level of representation for South Asian women in sports, and what changes or advancements would you like to see to better support and represent South Asian voices in these fields?
While representation is much better now, there’s still a long way to go. We see Asian female presenters on most channels now, but there are still few commentating or specialising in specific sports. Isa Guha is a standout in cricket, and Reshmin Chowdhury is a fantastic football journalist/presenter, but we need more voices like theirs.
I also think that there still aren’t enough regional accents heard in the media, especially from mainstream broadcasters.
Currently, I’m the only Asian female snooker journalist in my particular role. I often lead press interviews with players – and although it was daunting at first, I now take great pride and satisfaction in my work, growing more confident with each opportunity. I want others to see this and realise that they can do it too.
At a grassroots level, it’s crucial that Asian girls receive encouragement from their families to get involved in sports. Support from parents is essential for them to chase their dreams and also benefits their overall health.
“I rarely saw anyone who looked like me presenting the news or sports, or appearing in the TV programmes that I watched growing up.”
I feel really lucky to come from a family where our parents encouraged and allowed us to follow our dreams. I am the eldest of 6 and we all have completely different careers – we often joke about how none of us could do each other’s job!
C. Wellbeing Champion
6. Being a Wellbeing Champion is a fantastic role where you get to focus on promoting positive mental health. How do you find this aspect of your work?
Everyone has ups and downs with their mental health just like with physical health, and I applaud my sports department for giving me this role which allows me to help my colleagues with their wellbeing. I have a dedicated day each week to focus on this role, where I’m available for conversations, walks and coffee meetings. I also get to organise events.
Whilst working in this high-pressure environment is great fun, there are also difficulties with travelling a lot and delivering to tight deadlines. These factors along with everything else that goes on in our lives, impact our work and we all need some support to cope with it all.
I’ve personally struggled with depressive episodes, and managing my mental health is an ongoing journey. I thank God that during my most difficult times, I have been working in sports because it truly is a saviour for me. The work completely absorbs me, allowing me to forget my worries and live in the moment.
Also, the athletes’ stories inspire me so much; even if I’m feeling utterly awful one minute, as soon as the mic goes live, my focus shifts entirely from what I am describing and I cannot help but get invested in the Sport. It’s magical!
I think it’s so important to look after your mental health, especially given how much of our lives we spend at work. Naturally, it is important to focus on wellbeing in the workplace. This role has given me purpose and helped me to reflect on my own well-being too. I understand that I can’t help anyone if I’m feeling low myself.
Our recent staff surveys have scored well on this subject and this gives me real satisfaction. I believe this success reflects not just my efforts, but the entire department’s commitment to improving staff wellbeing.
7. What have you discovered about encouraging open conversations and supporting mental health within the South Asian community?
In the South Asian community, it’s always been a very difficult, almost taboo subject, but I think things are getting better. The awareness is increasing and people in general are more open to talking about their mental health. That said, there is still quite a lot of work to be done, especially when it comes to getting men to open up more. This is however a wider problem, not limited to the South Asian community only.
D. Shabnam Younus- Jewell ‘s Advice for Aspiring Journalists
8. For young South Asians aspiring to enter the field of journalism and broadcasting, what advice would you give to them?
The advice has really changed since I was young and advised to just write to media organisations for work experience. These days, I’d still suggest getting in touch with these organisations and reaching out to people in the field you’re interested in, alongside utilising the benefits of social media. Aspiring journalists can now showcase their talents for free of platforms such as YouTube.
If you want to be a reporter, go ahead and report on something, then share it online. Start your own channel or page. If you want to be a presenter or commentator, have a go and post that. Highlight your strengths.
Shabnam Younus-Jewell ’s story is more than just about breaking barriers in journalism and sports; it’s about paving the way for the next generation of women aiming to make their mark.
Also, watch and listen to as much of the output that you want to work on. Seek out good journalists and find out what makes them good.
If you’re interested in joining the BBC, check out the apprenticeship schemes online if you’re aged 18 or over.
I’m always here to help, answer any questions, or to have a chat. If you want to email me please do on, shabnam.younus-jewell@bbc.co.uk
E. Glimpse into Your Day and Future Plans
8. Given that ufshah.co is all about helping women find a balance in life and achieve their goals, can you share how you manage to juggle the various demands of your career whilst also ensuring you reach your personal and professional goals?
The saying “no two days are ever the same” couldn’t apply more to my life, and honestly I wouldn’t have it any other way. I don’t think I could cope with a 9-5 pm job with the same routine every day. My days are a mix of shifts across both domestic and international radio—mostly sports bulletins for Radio 5 Live, Radio 4, and Radio 2, as well as presenting programs on the World Service. Plus every 6 weeks I present TV sports bulletins on the BBC news channel.
My shifts vary; one day I might be working from 11 am to 7 pm, and the next from 4 pm to midnight. We don’t have weekends off or fixed rota patterns, but I’m a hybrid worker, so I can also work from home. On top of that, I record at least one snooker podcast each week, and Wednesdays are dedicated to well-being.
Whilst my shifts vary, I start my day with 20 minutes of yoga and a good breakfast, which is my favourite part of the day.
Shabnam Younus-Jewell
On late shift days, I make an effort to fit in some exercise, whether that’s hitting the gym, swimming, going for a walk, or a run. I also find time for snooker practice, either at my local club for an hour or two or with a practice partner.
I love cooking so I try and make all my meals from scratch whenever I can. Then there are chores etc, but I follow a daily wellbeing rule: move my body, connect with a loved one (whether through meeting up or a phone call), eat and sleep well, and try to achieve something, no matter how small. I actually started keeping a journal to stick to these good habits and it has really helped to bring up and maintain my personal “battery levels”, as my Counsellor called them.
My husband and I, are both sports journalists and we do talk shop at home which is nice, but to really relax, we try to actively switch off by sitting down with the cat and watching TV. I do also really value time alone. I think it’s important and it helps that I enjoy my own company!
9. What’s next for you in your career? Are there any upcoming projects or goals you’re excited about?
You’ve caught me at an exciting time! I’ve just been invited to Paris to cover the Paralympics for the World Service as a presenter. It’ll be my first time at an Olympic or Paralympic Games, and I am very excited. Bring on the incredible stories – and a croissant or two!
I also want to continue improving my snooker skills and to continue specialising in it as a broadcaster.
It’s really important to have dreams and aspirations to work towards and manifest. I believe in manifesting by picturing what you want and always having it in your mind. Personally, I’ve always dreamed of writing a book, and that’s a goal I keep in the back of my mind.
One of my favourite quotes is “It is the possibility of having a dream come true that makes life interesting.” I live by that.
Pursue Your Dreams, Embrace Diversity, and Stay True to yourself
Shabnam Younus-Jewell ’s story is more than just about breaking barriers in journalism and sports; it’s about paving the way for the next generation of women aiming to make their mark.
Her dedication to her craft, commitment to mental well-being, and focus on diversity in the media make Shabnam a fantastic role model for not only South Asian woman, but for women everywhere.
As she continues to achieve her dreams and inspire others, Shabnam reminds us all of the power of perseverance, self-care, and the courage to carve out our own paths.
Whether you’re dreaming of a journalism career, passionate about sports, or simply trying to balance the demands of life, Shabnam’s journey offers valuable lessons on the importance of following your dreams, staying determined, and being true to yourself.
Seize the Opportunity: Let Shabnam Younus-Jewell ’s Journey Inspire Your Next Steps
If you’re looking to dive deeper into the world of sports journalism or want to stay updated on the latest in snooker, don’t forget to check out Shabnam’s Framed podcast—now nearing its 100th episode!
After hearing from Shabnam Younus-Jewell, don’t miss the next blog post in this series where we dive into the inspiring journey of Anam Iqbal, a brilliant British South Asian author whose debut novel, The Exes, is making waves. Anam’s unique blend of cultural insight and personal experience brings a fresh and compelling voice to the literary world. You won’t want to miss her story either!
And while we’re celebrating South Asian Heritage Month, why not take a moment to explore and share your own heritage and stories? Whether through your passions, career, or personal journey, join the conversation! Drop your thoughts, stories, or how you’re celebrating South Asian Heritage Month in the comments below. I’d love to hear from you!
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